The “As Featured In” Meal. Paying homage to McDonald’s long history as being a piece of pop culture at large. Using touchstones across film, television, and fashion.

Client: McDonald’s

Role: Studio Artist

Responsibility: Develop a wide range of assets for the As Featured In campaign. This includes building out social posts, web banners, and out-of-home ads, as well as the meal bags themselves. Out-of-home ads ran around the world as well as having large format ads displayed in Times Square.